There are key moments in a brand’s journey that can change its growth trajectory. These opportunities should not be left to chance. Make these opportunities count with the expertise, experience, and foresight to grow your brand to the next level.
Our Services & Approach
Tipping Point Growth Partners
We partner with founders & CEOs to maximize growth for consumer brands.
Growth Consulting | Fractional CMO | Brand Strategy | Digital & Marketing Strategy | US Market
- Partner: We partner with founders and CEOs to maximize the growth potential of consumer brands.
- Maximize: We help identify and focus on the right growth opportunities, navigate growth complexity, and deliver the marketing plans to maximize growth potential.
- Focus: We are consumer brand experts focused on delivering superior results. We specialize in consumer brands because this is what we know, love and where we can deliver the most value.
- Connect: We help develop brands that connect with consumers and win their loyalty.
- Value: SME’s and scaling brands can really benefit from strategic guidance and expertise to accelerate their business, but cannot afford the costs, complexity, and disruption of a full-time CMO, strategy team, or digital leader. We provide the expertise and experience in a flexible way that fits the needs of SME’s and scaling brands.
- First, we will arrange a meeting for you to share your unique challenges and opportunities for growth. Once we understand your needs, we will then match your situation to our capabilities and provide a proposal. If we are not the right partner, we will be transparent.
- Depending on the specific situation, we can work on a fixed project basis, as a non-executive strategic advisor, or as a Fractional CMO.
- If appropriate, we can also tap into our expert partner network to bring in specialized skills or incremental support for the project.
Our Services Include:
Growth Consulting
| Category | Offering |
| Strategy | 3 Year Strategy Development |
| Strategy | Channel mix (D2C, retail, omnichannel) |
| Strategy | Purpose, Sustainability, Social Innovation |
| Strategy | Business Development, Sales Strategy, Customer Presentations |
| Strategy | Growth Navigation |
| Strategy | Margins & Profitability |
| Strategy | International Strategy & Market Entry |
| Strategy | US Market Entry & Expansion |
| Team Development | Organizational Design & Recruiting |
| Team Development | Upskill marketing teams |
| Start-up Strategy | Cash-flow, Inventory |
| Start-up Strategy | Customer presentations |
| Start-up Strategy | Investor presentations |
| Start-up Strategy | Prioritization, Focus, Growth |
Brand & Marketing
| Category | Offering |
| Brand Strategy | Brand Launch |
| Brand Strategy | Brand Positioning |
| Brand Strategy | Communications Strategy |
| Brand Strategy | New Brand development |
| Brand Strategy | Consumer and market intelligence |
| Digital & Ecommerce | Digital & Social Strategy |
| Digital & Ecommerce | DTC & Ecommerce |
| Innovation Strategy | Commercialising Innovation (launches) |
| Innovation Strategy | Ideation & Concept Development |
| Innovation Strategy | New Product Development |
| Innovation Strategy | Portfolio management |
| Marketing | Go-to-market campaigns |
| Marketing | Marketing Mix |
| Marketing | Pricing Strategy |
| Marketing | HCP to B2C |
| Marketing | Product Launch / Go-To-Market |
FAQs
What is a consumer brand/B2C brand?
A consumer brand or B2C company is one where the end user is a consumer and the relationship with them is critical for success. This is where we specialise and we work across multiple categories, including personal care & beauty, health & wellness, OTC, consumer tech, retail, fashion and many more.
What about B2B companies?
We will provide support to a limited number of B2B companies who specialize in delivering transformative technology, community tools, or marketing solutions for consumer brands.
What is growth strategy consulting?
Growth is exciting, but not all growth opportunities are right for your business. Selecting the wrong opportunities, diluting resources, or losing focus can hurt your business in the long-term. We partner with you to identify and select the right growth opportunities and develop the plans to bring them to life.
What is a Fractional CMO?
- A seasoned executive who partners with you and your team on a part-time basis to help with strategy, commercial execution, customer acquisition, and company growth.
- Your company gets deep experience and know-how without the costs, complexity and disruption of a full-time executive hire.